We developed a digital marketing strategy for EFC Zambia that focused on the following
channels:

• Search engine optimization (SEO): I optimized EFC Zambia’s website for relevant keywords so that it would rank higher in search engine results pages (SERPs). This helped to increase brand awareness and drive traffic to the website.
• Content marketing: I created and published high-quality content about small business finance on EFC Zambia’s blog. This helped to attract visitors to the website and position EFC Zambia as a thought leader in the industry.
• Social media marketing: I promoted EFC Zambia’s brand and content on social media platforms such as Facebook and LinkedIn. This helped to increase brand awareness and engage with potential customers.
• Email marketing: I collected email addresses from visitors to EFC Zambia’s website and scraper and sent them targeted emails about their products and services. This helped to nurture leads and encourage them to apply for a loan or open a deposit account.

The Results

Within six months of implementing the digital marketing strategy, EFC Zambia had seen a significant increase in brand awareness and more importantly lead generation.
Website traffic increased by 47.5%
Lead generation increased by an average 34.3% from month to month.
Brand awareness increased by 22.5% from month to month.