How developed a go to market strategy for Clover Zambia
The Challenge
Clover Zambia was launching in Zambia and wanted to build awareness for their brand and product offering using Social media we were tasked with coming up with their online branding strategy.
Our Solution
We broke their awareness rollout into two phases
- Brand awareness:.
- Product awareness: .
We made use of creative and engaging content that spoke to our target audience and also made use of both micro and macro influencers like Chef187 for the #Chef187CloverChallenge which was a cooking competition we ran to drive both awareness for the brand and the product range. The campaign ran for 1 month and
reached in excess of 95,000 and mustered 9,336
engagements.
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